I love templates. Don't you? It is so much better to develop a structure within your business and your processes to help with keeping things organized and on track! Marketing is no different.
Planning your marketing activities is critical to generating leads on a regular basis, follow ups, customer retention to planning any resources you need.
Here are a few FREE marketing tools we've developed and use ourselves to help you with your marketing activities!
Buyer Personas Template
Before you can actually understand to whom you are marketing or selling to, you need to know who your audience is. What do they look like? How old are they...where do they live...where do they hangout (offline and online)...what problems might they have that you can solve? Getting good at marketing is simply understanding who you are marketing and selling to - in order to provide something that they actually need.
This Buyer Personas Template has auto-filled in content to help you understand how to craft your own!
Content Marketing Template
After understanding to whom you are marketing and selling to, it's now time to plan content that your audience will read and engage with. If you haven't got a content marketing strategy yet for your business, you should start as soon as possible. If anything, it will help you with crafting a mission statement -- which is not about the company, the products or the people. My experience is that a mission statement should be about HOW to help your target audience be better (at something related to your expertise) which will resonate, drive engagement, create top of mind awareness and give the firm credibility; all leading to generating more leads and more sales.
Niche Market Research Using Amazon (not quite a template)
Along with knowing your audience (buyer personas), it's important to understand your niche -- your target market. When it comes to researching your market niche, there are a million places you can go to gather information and ideas. One of the most talked about tools is the behemoth of online shopping -- Amazon.com!
We're going to give you 25 Tips for using Amazon for market research and ideas! You can gather a tremendous amount of valuable market intelligence from the way they organize their site, the information they offer shoppers and the content they crowdsource from their customers.
More templates coming up to help you! Stay tuned...
If you found these valuable, please share this page with others! If you are looking for a specific template, feel free to tell me via "Ask Me Your Question"!